One constant with SavvyMom.ca was continual exploration of ways to expand and improve their trusted resource for moms. A second constant was our use of ExpressionEngine to build and serve content and connect powerful third party distribution, personalization and monetization tools.
SavvyMom was one of our first clients and from 2006 to 2015 we worked closely together. It was quite a journey as SavvyMom grew into and out of three email delivery and three ad delivery systems and we grew our practice to support their editorial and sales team needs and keen interest in SEO, user experience and campaign data. Site design by Savvymom Media and Trevor Bond.
- content management system
- DoubleClick ad management
- flexible email templates built for Sailthru distribution
- website and email personalization through Sailthru Horizon
- integration with Atomic Reach API
- custom XML feeds for Spreed mobile app
- Double Click
- Atomic Reach
- Search Engine Optimization
- Google Analytics
- Managed Server
Flexible email templates
ExpressionEngine with the flexibility and ease of use of its custom fields was the perfect solution for Savvymom to generate webpages and dynamic e-newsletters with single content data entry.
Website and email personalization
Soon after switching the email campaign delivery to Sailthru SavvyMom asked us to help them implement Horizon – Sailthru’s behavioral-tracking product. Horizon gathers data on users’ individual interests based on website activity using customized content metadata.
Armed with that intelligence, Savvymom can dynamically target users based on their purchase, browsing, and explored interests. Horizon-personalized content boosts clicks, pageviews and user engagement..